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November 28, 2018
As predicted, very few people wanted to pay up.
According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US.
Company executives have fiercely guarded the service’s subscription numbers. But YouTube is now pulling back on its Premium offerings, a move that may be speaking volumes.
From the article "Amidst Dismal Numbers, YouTube Dials Back Its Premium Service" by Daniel Sanchez.
Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...
“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...
Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...
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