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November 28, 2018
As predicted, very few people wanted to pay up.
According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US.
Company executives have fiercely guarded the service’s subscription numbers. But YouTube is now pulling back on its Premium offerings, a move that may be speaking volumes.
From the article "Amidst Dismal Numbers, YouTube Dials Back Its Premium Service" by Daniel Sanchez.
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