Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.
From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown
Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy,...
One major highlight from the reports is that Parks Associates expects that the global annual unit sales for streaming media devices will increase from 30 million units in 2013 to 86 million units by 2...
Parks Associates’ forecasts and history for 2014 and 2015 using dealer data, consumer data, security provider financial information and interviews with manufacturers peg 2014 system sales (all types i...
More US households use Roku devices than any other streaming-media player, Parks Associates reports. Its report states that 21% of broadband households with CE devices stream online content primarily...
