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October 01, 2015
According to an August report by research firm Parks Associates, 86% of all media-streaming products sold to US households with broadband in 2014 consisted of Amazon, Apple, Google and Roku's devices and it is estimated that around 86 million media-streaming devices will be sold globally in 2019. "This has the potential to hurt Amazon as much as it does Apple and Google. As a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons," said Barbara Kraus, an analyst at Parks Associates.
From the article "Amazon to stop selling Apple TV and Google's Chromecast on its marketplace" by Kedar Grandhi.
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Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
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