It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-focused operating systems from Samsung Corp. (Tizen) and LG Electronics Inc. (London: LGLD; Korea: 6657.KS) (webOS). In Q1, Roku led the streaming media player sector with a 37% share, according to Parks Associates .
From the article "Amazon to Open New Front in Streaming Wars " by Jeff Baumgartner.
For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates. “Typically, device makers support multiple formats out of...
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