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October 01, 2015
Amazon, Apple, Google and Roku devices made up 86% of all media-streaming products sold to U.S. households with broadband in 2014, according to an August report by Parks Associates. An estimated 86 million media-streaming devices will be sold globally in 2019, the research firm said.
Amazon supplanted Apple for the No. 3 position in sales in 2014, Parks said. Roku led the market with 34% and Google was second with 23 percent, according to the report.
From the article "Amazon to Ban Sale of Apple TV, Google Chromecast Streaming Devices" by AdAge.com
In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...
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Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...
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