Providing market intelligence for more than 35 years

In The News

Amazon to Ban Sale of Apple TV, Google Chromecast Streaming Devices

Amazon, Apple, Google and Roku devices made up 86% of all media-streaming products sold to U.S. households with broadband in 2014, according to an August report by Parks Associates. An estimated 86 million media-streaming devices will be sold globally in 2019, the research firm said.

Amazon supplanted Apple for the No. 3 position in sales in 2014, Parks said. Roku led the market with 34% and Google was second with 23 percent, according to the report.

From the article "Amazon to Ban Sale of Apple TV, Google Chromecast Streaming Devices" by AdAge.com

Previously In The News

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...