By breaking into consumers’ smartphones, Alexa can now compete more directly with Apple’s Siri, Ok Google, Facebook M, and Microsoft’s Cortana. (Samsung is also reportedly developing its own voice assistant.)
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%). But as the technology continues to improve, and we get more comfortable talking to our gadgets, such services are increasingly becoming common practice.
Nearly three quarters (72%) of consumers who use digital assistants are already satisfied with their capabilities, while more than a third (38%) of those consumers report being very satisfied.
From the article "Amazon Syncs Alexa With Ecommerce App" by Gavin O'Malley.
Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent,...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end. According to rese...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
