By breaking into consumers’ smartphones, Alexa can now compete more directly with Apple’s Siri, Ok Google, Facebook M, and Microsoft’s Cortana. (Samsung is also reportedly developing its own voice assistant.)
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%). But as the technology continues to improve, and we get more comfortable talking to our gadgets, such services are increasingly becoming common practice.
Nearly three quarters (72%) of consumers who use digital assistants are already satisfied with their capabilities, while more than a third (38%) of those consumers report being very satisfied.
From the article "Amazon Syncs Alexa With Ecommerce App" by Gavin O'Malley.
The average U.S. household now owns 16 connected devices, according to a 2022 study from Parks Associates. From the press release, "Enhance Your Drive With the New Ford and Lincoln Digital Experien...
The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and p...
Smart Home opportunities and challenges were also discussed at the Parks Associates CONNECTIONS Conference. A panel featuring Nancy Goldberg, NAGRA EVP and CMO, took the pulse of consumer concerns abo...
A recent study conducted by Parks Associates reveals that nearly 30% of US internet households who switched to a new home internet provider in the past year encountered difficulties. Key challenges re...
