Providing market intelligence for more than 35 years

In The News

Amazon Strikes Back at Apple With the New Fire TV

Nearly 20% of U.S. broadband households owned at least one streaming media player last year, according to research firm Parks Associates. Roku was the market leader, accounting for over a third of new device sales, followed by the Google Chromecast, Amazon Fire TV, and Apple TV -- in that order.

Amazon launched the Fire TV last April, but Apple didn't update the Apple TV last year -- which possibly explains why the latter slipped to fourth place. Since both companies launched new set-top boxes this year, the 2015 sales figures should give us a clearer idea of which device is more popular. 

From the article "Amazon Strikes Back at Apple With the New Fire TV" by Leo Sun.

Previously In The News

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...

Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadb...

Pay TV Loses Ground To Antenna-Only Households

Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding d...

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

“Basically, Netflix is saying they are 'too big to throttle,'" said Joel Espelien, senior analyst for TDG Research, in an e-mail to FierceOnlineVideo. “I’m not sure that's the case, particularly as mo...