This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu.
But a little simple math shows that it actually isn't a great deal unless you plan on canceling soon. Here's the breakdown:
- Prime Video as a standalone service will cost $8.99 per month, coming out to $107.88 per year.
- The complete Prime "bundle" will cost $10.99 per month, coming out to $131.88 per year.
- Amazon Prime, the whole package, costs $99 per year.
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime water before upgrading to the yearly plan. It also serves to underscore how great a deal Prime is.
But if you are already familiar with Prime, these new plans only really make sense if you see yourself canceling in the near future. 19% of Prime's current subscriber base has canceled in the last year, according to research by Parks Associates.
From the article "Amazon's New Netflix Competitor Is A Bad Deal For Most People" by Nathan McAlone.
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
