This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu.
But a little simple math shows that it actually isn't a great deal unless you plan on canceling soon. Here's the breakdown:
- Prime Video as a standalone service will cost $8.99 per month, coming out to $107.88 per year.
- The complete Prime "bundle" will cost $10.99 per month, coming out to $131.88 per year.
- Amazon Prime, the whole package, costs $99 per year.
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime water before upgrading to the yearly plan. It also serves to underscore how great a deal Prime is.
But if you are already familiar with Prime, these new plans only really make sense if you see yourself canceling in the near future. 19% of Prime's current subscriber base has canceled in the last year, according to research by Parks Associates.
From the article "Amazon's New Netflix Competitor Is A Bad Deal For Most People" by Nathan McAlone.
The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...
Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...
For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
