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"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Parks Associates.
"It isn't just traditional broadcasting but is Facebook Live and Periscope, and now Twitch is live-streaming content," he told TechNewsWorld.
"Amazon is getting rights to cover sports, which a few years ago would have been unthinkable -- so this just shows how the market is changing," Sappington added. "For a company that has online and cloud services, it makes sense for this live play."
From the article "Amazon's DVR Scheme May Be Taking Shape" by Peter Suciu.
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
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