"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Parks Associates.
"It isn't just traditional broadcasting but is Facebook Live and Periscope, and now Twitch is live-streaming content," he told TechNewsWorld.
"Amazon is getting rights to cover sports, which a few years ago would have been unthinkable -- so this just shows how the market is changing," Sappington added. "For a company that has online and cloud services, it makes sense for this live play."
From the article "Amazon's DVR Scheme May Be Taking Shape" by Peter Suciu.
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
