Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-supported Roku Channel. So far, it’s been having a positive effect.
Roku’s second-quarter platform revenue grew 96% year-over-year, with advertising revenue representing the largest driver. The company said ARPU in the second quarter increased 48% year-over-year to a record $16.60, driven by growth in video advertising.
From the article "Amazon rumors show ad-supported video picking up steam" by Ben Munson.
Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...
Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...
According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...
In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to. "Consumers are spending less, but rather than...
