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August 23, 2015
Amazon’s decision to enter the media streamer business has paid off, according to a study from Parks Associates. The research firm found that Amazon’s Fire TV and Fire TV Stick took third place in U.S. device shipments last year, overtaking Apple TV. Still, Roku held onto its lead from 2013, with 34 percent of shipments, while Google’s Chromecastremained in second place with 23 percent.
From the article "Amazon reportedly beats Apple TV in 2014 as streaming video gets serious."
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The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations...
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