Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, Roku's share rose from 37% to 39%, while Amazon's share climbed from 24% to 30%.
Roku's resilience allayed fears that Amazon's new Fire TV set-top boxes and Fire TVs would throttle its growth. However, Amazon recently introduced a wide range of new Fire TV devices -- including a new Fire TV cube, a Fire TV Edition soundbar from Anker, and 15 new Fire TV Edition products -- to ramp up the pressure.
From the article "Amazon Ramps Up Its Efforts to Contain Roku's Growth" by Leo Sun.
The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...
The smart home remains a very fragmented landscape, and Matter is a critical industry effort to unlock more value. Parks Associates research shows 54 million internet households in the US have at leas...
A recent survey report from Parks Associates mentions that Roku is the most popular brand of streaming media players, followed by Amazon. The sample size is low, at 8,000 American households, but it s...
Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates. “Historically, Amazon and Roku have dominated the streaming...
