Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subscription revenue in the US will increase by 73 per cent from US$13.1 billion in 2022 to US$22.6 billion in 2027.
From the article, "Amazon Prime Video “playing the long game” with NFL’s Thursday Night Football" by Ed Dixon.
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
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According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
