Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subscription revenue in the US will increase by 73 per cent from US$13.1 billion in 2022 to US$22.6 billion in 2027.
From the article, "Amazon Prime Video “playing the long game” with NFL’s Thursday Night Football" by Ed Dixon.
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
