This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it created the Streaming Partners Program, to let people pay to add more channels to Prime Video, including Showtime and Starz.
Netflix, meanwhile, has also aggressively moved into original programming with "House of Cards," Judd Apatow's "Love" and Aziz Ansari's "Master of None." In January, CEO Reed Hastings announced that Netflix expanded to nearly every country in the world.
The good news for both Netflix and Amazon, the two biggest US video-streaming services, is that viewers seem to be spending more time with online TV in general and that plenty of customers pay for both services. Overall, 64 percent of US households with broadband Internet subscribe to an online video service, up from 59 percent last year, according to a report last week from Parks Associates.
From the article "Amazon Prime Video Comes Out On Its Own" by Ben Fox Rubin.
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
