Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. marketplace. According to Parks Associates, 8% of U.S. broadband households own a VR headset, while just 25% are familiar with VR headsets. The research firm’s new study, "Virtual Reality: The Evolving Ecosystem," found that consumer familiarity with VR technology stayed stuck on approximately one-fourth of U.S. broadband households between 2017 and 2018.
From the article "Amazon Prime Video app arrives on Oculus Go VR headset " by Ben Munson.
Peacock’s trick to keep subscribers coming back? Emails—billions of them The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates...
46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Par...
Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem According to research from Parks Associates and Connectivity Standards Alliance (CSA) resear...
Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...
