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July 23, 2019
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. marketplace. According to Parks Associates, 8% of U.S. broadband households own a VR headset, while just 25% are familiar with VR headsets. The research firm’s new study, "Virtual Reality: The Evolving Ecosystem," found that consumer familiarity with VR technology stayed stuck on approximately one-fourth of U.S. broadband households between 2017 and 2018.
From the article "Amazon Prime Video app arrives on Oculus Go VR headset " by Ben Munson.
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall. “There has been substantial innovation over the years, but streaming’s debut changed t...
When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older...
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