Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. marketplace. According to Parks Associates, 8% of U.S. broadband households own a VR headset, while just 25% are familiar with VR headsets. The research firm’s new study, "Virtual Reality: The Evolving Ecosystem," found that consumer familiarity with VR technology stayed stuck on approximately one-fourth of U.S. broadband households between 2017 and 2018.
From the article "Amazon Prime Video app arrives on Oculus Go VR headset " by Ben Munson.
Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
