Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people using it on a monthly basis, and it’s been growing consistently since we launched”.
In October 2015, Parks Associates claimed that 10% of US broadband households subscribed to Prime Music, versus 6% to Pandora One and 4% to Spotify Premium.
From the article "Amazon Prime Music Still ‘Most Popular’ US Subscription Service" by www.musically.com
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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