Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people using it on a monthly basis, and it’s been growing consistently since we launched”.
In October 2015, Parks Associates claimed that 10% of US broadband households subscribed to Prime Music, versus 6% to Pandora One and 4% to Spotify Premium.
From the article "Amazon Prime Music Still ‘Most Popular’ US Subscription Service" by www.musically.com
Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...
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