Parks Associates released new research that points to very good news for the e-commerce giant. Most paid streaming music services experienced an increase in subscriptions in 2016. Amazon Prime Music, however, led the market with 15% of U.S. broadband households opting for a paid subscription through Prime. This represents a 50% increase in paid subscriptions for the service from 2015 to 2016.
In even more good news for the company, 28% of U.S. broadband households subscribe to Amazon Prime Video. Glenn Hower, Senior Analyst at Parks Associates, said that this number “likely reflects actual usage of the streaming music portion of Amazon’s service.” He added,
“Amazon’s bundled service model has been a successful strategy in boosting the company’s status in multiple content verticals.”
From the article "Amazon Prime Music Leads Streaming in the American Household" by Daniel Adrian Sanchez.
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
