Parks Associates released new research that points to very good news for the e-commerce giant. Most paid streaming music services experienced an increase in subscriptions in 2016. Amazon Prime Music, however, led the market with 15% of U.S. broadband households opting for a paid subscription through Prime. This represents a 50% increase in paid subscriptions for the service from 2015 to 2016.
In even more good news for the company, 28% of U.S. broadband households subscribe to Amazon Prime Video. Glenn Hower, Senior Analyst at Parks Associates, said that this number “likely reflects actual usage of the streaming music portion of Amazon’s service.” He added,
“Amazon’s bundled service model has been a successful strategy in boosting the company’s status in multiple content verticals.”
From the article "Amazon Prime Music Leads Streaming in the American Household" by Daniel Adrian Sanchez.
People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...
Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said...
According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
