It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside from Netflix, streaming services tend to have a more volatile churn rate because most make it very easy for consumers to join, cancel, and then join again. That's a pattern people are likely to follow as they join a service for specific content and then quit once they have consumed it.
From the article "Amazon Prime Improves Its Customer Retention Rate" by Daniel B. Kline.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
