Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers.
About 34% of people surveyed by Parks Associates said they canceled their Prime Video service because their free trial expired. By comparison, about 19% of respondents said they canceled Hulu and Netflix subscriptions because their free trial expired.
From the article "Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix" by Yvonne Villarreal and David Pierson.
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...
However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...
More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay,...
