.jpeg)
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers.
About 34% of people surveyed by Parks Associates said they canceled their Prime Video service because their free trial expired. By comparison, about 19% of respondents said they canceled Hulu and Netflix subscriptions because their free trial expired.
From the article "Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix" by Yvonne Villarreal and David Pierson.
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
