In The News

Amazon Nixes Apple/Google Video Streaming Device Sales

October 01, 2015

If a device does not “interact well” with Prime Video, it is no longer welcome in Amazon’s marketplace.

At least that’s what the online retailer said in an email alerting its sellers that Apple TV and Google Chromecast device inventories would be removed on Oct. 29, and no new listings for the products will be allowed, Bloomberg reported yesterday (Oct. 1).

The move shows how far Amazon is willing to go to promote its own streaming services and devices, even if that means sacrificing potential revenue from the sale of competing products.

But some see the company taking such a firm stance against products that don’t fit in with its own retail strategy as a damaging move.

“This has the potential to hurt Amazon as much as it does Apple and Google,” Barbara Kraus, an analyst at Parks Associates, told Bloomberg.

“As a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons.”

From the article "Amazon Nixes Apple/Google Video Streaming Device Sales" by PYMNTS.com

Previously In The News

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

‹
1
2
...
493
494
495
496
497
498
499
...
719
720
›