Yesterday, Parks Associates published a new report where they stated that more and more homes in the U.S. are actually subscribing to paid music streaming services. They found a 7% increase from last year for homes that had subscribed to a paid streaming service. Last year, around 26% of homes with broadband subscribed to paid subscriptions. The number now stands at a growing rate of 33%.
From the article "Amazon Music Will Become the Biggest Music Streamer, Research Predicts" by Daniel Adrian Sanchez.
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...
The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...
Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...
