The existing Prime Music has long been a dark horse in the music-streaming market. In March, research firm Parks Associates claimed it was the most popular paid music subscription service among US broadband households, while in June analyst Cowen ran a study that found 16% of US respondents using Prime Music, behind only satellite radio at 22%, but more than double Spotify Premium (7%) and Apple Music (6%).
From the article "Amazon Music Unlimited Joins The Battle Of The Streaming Funnels" by www.musically.com
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
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“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
