Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks Associates shared with StreamTV Insider last year. It competes in the space against Roku, Apple TV, Google TV and native smart TV platforms; in the United States, Amazon and Roku collectively hold an 80% share, Parks Associates reported.
taken from the article, "Amazon modifies ad revenue, impressions share policy for international Fire TV apps" by Matthew Keys
Consumers in hte US spend over $6 per month on Netflix, Hulu Plus, and other subscription OTT video, according to Parks Associates. The average monthly spending on internet-based SVOD services amon...
Connected Consumer in Europe, a new report from Parks Associattes, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have...
65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates. The research company’s new report 360 View Update: Se...
TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. Entertainment Habits on Connected CE Devices shows the percentage of...