Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space.
Parks Associates looked at general media device sales in the United States over the past year, and found that Roku, Google, Amazon, and Apple accounted for 86% of the overall market.
Of those four brands, the firm notes that Roku and Google's Chromecast dominated the market in 2014, accounting for 34% and 24% of the US streaming market respectively.
From the article "Amazon just soared past Apple in the streaming TV market" by Lisa Eadicicco.
DirecTV and its competitors, including Google’s (GOOGL, -0.34%) YouTube TV and Dish Network’s (DISH, +1.99%) Sling TV, sure seem like a better deal than cable. The cost is lower, the apps are capable,...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
