Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space.
Parks Associates looked at general media device sales in the United States over the past year, and found that Roku, Google, Amazon, and Apple accounted for 86% of the overall market.
Of those four brands, the firm notes that Roku and Google's Chromecast dominated the market in 2014, accounting for 34% and 24% of the US streaming market respectively.
From the article "Amazon just soared past Apple in the streaming TV market" by Lisa Eadicicco.
Amazon has 17% of the streaming operating systems market, behind Roku, the leader with 25%, according to Parks Associates. Vizio has an 8% share. From the article, "Analyst Says Walmart Buying Vizi...
Roku has 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system. Vizio's o...
Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Park...
Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV. “This could be a win for the sport streaming consumer searching for their...
