It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumers' interest in smart home products is rising, even though adoption hasn't occurred yet. Forty-eight percent of US consumers plan to buy at least one connected home device during 2018, according to Parks Associates, up 66% year-over-year. Amazon likely hopes it's uniquely positioned to cash in on this interest by offering lower prices to tap into its massive customer base.
From the article "Amazon just announced 5 offerings to shake up the home security market" by Nicholas Shields.
For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...
Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...
According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...
Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device a...
