It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumers' interest in smart home products is rising, even though adoption hasn't occurred yet. Forty-eight percent of US consumers plan to buy at least one connected home device during 2018, according to Parks Associates, up 66% year-over-year. Amazon likely hopes it's uniquely positioned to cash in on this interest by offering lower prices to tap into its massive customer base.
From the article "Amazon just announced 5 offerings to shake up the home security market" by Nicholas Shields.
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
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Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
