Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch Prime video and in some instances pay for movies or TV shows through the device. The Fire TV stick now accounts for 25 percent of connected TV devices in the U.S., up from 16 percent in 2016, according to a Parks Associates research study released earlier this spring. (Roku is still dominant with 37 percent of the market, and Apple TV comes in at third with 15 percent market share, according to the same study.)
From the article "Amazon is driving more transaction-based revenue for TV networks and studios" by Sahil Patel.
Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers...
Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals...
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
