Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch Prime video and in some instances pay for movies or TV shows through the device. The Fire TV stick now accounts for 25 percent of connected TV devices in the U.S., up from 16 percent in 2016, according to a Parks Associates research study released earlier this spring. (Roku is still dominant with 37 percent of the market, and Apple TV comes in at third with 15 percent market share, according to the same study.)
From the article "Amazon is driving more transaction-based revenue for TV networks and studios" by Sahil Patel.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
