Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch Prime video and in some instances pay for movies or TV shows through the device. The Fire TV stick now accounts for 25 percent of connected TV devices in the U.S., up from 16 percent in 2016, according to a Parks Associates research study released earlier this spring. (Roku is still dominant with 37 percent of the market, and Apple TV comes in at third with 15 percent market share, according to the same study.)
From the article "Amazon is driving more transaction-based revenue for TV networks and studios" by Sahil Patel.
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...
Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...
As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...
