The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have been competing for market share since Amazon launched the Fire TV line in 2014.
From the article "Amazon Fire TV tops 30 million active users, seeming to beat Roku" by Joan Solsman.
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That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....
