The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have been competing for market share since Amazon launched the Fire TV line in 2014.
From the article "Amazon Fire TV tops 30 million active users, seeming to beat Roku" by Joan Solsman.
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...
