The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have been competing for market share since Amazon launched the Fire TV line in 2014.
From the article "Amazon Fire TV tops 30 million active users, seeming to beat Roku" by Joan Solsman.
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Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions. On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut hous...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
