The new features arrive as Amazon has gained traction in the marketplace. While Roku remains the most popular streaming media player, according to Parks Associates, Amazon has moved into a second place tie with Google's Chromecast.
Roku's market share fell from 34% to 30% of streaming devices purchased from the first quarter of 2015 to the first quarter of 2016, the research firm says. Amazon and Google each sold 22% of devices -- Amazon increased its share from 16% last year, while Google's fell from 23% -- while Apple TV earned 20%, up from 13%.
From the article "Amazon Fire TV Gains Market Share, Voice Upgrades" by Mike Snider.
That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...
Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
