About 35.2 million broadband homes -- or 36% of homes with broadband service -- own a streaming media player, up from 27% in 2014, Parks estimates. About 12.7 million bought one in 2015, Parks estimates.
“Device makers have successfully sold streaming media players to consumers by offering easy access to a variety of content streams, as well as frequent updates that add the latest innovation," said Barbara Kraus, Parks' director of research. "Amazon in particular has benefited by promoting its Fire TV devices in conjunction with the company’s Prime Video service as well as streams from HBO, Showtime, and other premium offerings.”
From the article "Amazon Fire TV Gains Market Share, Voice Upgrades" by Mike Snider.
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Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
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In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
