Providing market intelligence for more than 35 years

In The News

Amazon Expands Fire TV Voice Controls

Amazon says its Fire TV is now the top-selling streaming media player in the U.S. across all retailers, and that its Fire Stick dongle sibling is the most reviewed product ever on Amazon, with over 136,000 customer reviews.

However, a Parks Associates survey from May pointed to Roku’s set-top and Sticks players as the nation’s No. 1 streaming media players, having been purchased by 30 percent of U.S. broadband households last year. Amazon Fire TV tied with Google Chromecast for second place in the survey, having each been purchased by 22 percent of households.

From the article "Amazon Expands Fire TV Voice Controls" by Alan Wolf.

Previously In The News

Parks: 73% Of US Internet Homes Connect Their TVs

Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates. The research firm said this marked an 11% increase, compared to the beginn...

Third of US broadband homes watch UGC 10 days per month

Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...