Roku is the leader in streaming services with 37 percent of the market. But Amazon has been gaining ground and claimed 28 percent in 2018, according to research firm Parks Associates.
Amazon may be following Roku’s lead in streaming news, but that hasn’t always been the case. Roku recently launched a subscription service for premium channels like Showtime and Starz that mimicked Amazon Prime’s offering.
From the article "Amazon developing a free, ad-supported video news app for Fire TV, report says" by James Thorne.
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
