Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home.
He cites data from Parks Associates that even though 60 percent of consumers say they will self-install smart home products, the majority of those consumers prefer to have someone else install the products for them.
From the article "Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros" by Jason Knott.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...
