Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home.
He cites data from Parks Associates that even though 60 percent of consumers say they will self-install smart home products, the majority of those consumers prefer to have someone else install the products for them.
From the article "Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros" by Jason Knott.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
